Form&Fun - Doordash / Summer of DashPass

Intro

We partnered with DoorDash to create a series of iconic, appetizing, and visually striking 3D elements for the campaign, inspired by bold, vibrant summer colors and an '80s vintage aesthetic.

Context

A series of elements was developed and transformed into animations for the digital campaign and stickers for the TV campaign. Embracing the summer theme, from drinks and fruits to inflatable floats, vibrant energy was infused into every aspect of the campaign.

Client

Doordash

Year

2023

Role

Art Direction

3D Design

Modeling & Texturing

overview

We fused modern design with vintage aesthetics and bold colors to craft a truly distinctive visual identity.

3D Design

Every element, from food items to iconic summer objects, was meticulously modeled and textured from scratch.

AESTHETIC & modeling

Nine distinct elements were modeled in close collaboration with the DoorDash marketing team, ensuring every detail was perfected.

texturing

Modeling each element from scratch allowed for the freedom to carefully tailor textures and materials for each object, ensuring every detail was thoughtfully considered.

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